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EPISODE · Mar 27, 2022 · 1 MIN

#701 Create Less Content

from More than a Few Words · host Lorraine Ball | Digital Toolbox

When it comes to content creation, more is not always better. I've been blogging since 2008. And I have a library filled with thousands of blog posts which I  wrote as resources for for clients and prospects and because Google loves fresh content. Unfortunately, only a fraction of those posts drive much traffic. It is exhausting to churn out three to five posts a week, only to have them sink into oblivion, buried under a sea of new posts. So, a few years ago, I switched my approach to blogging. Sure, I still write some new content every month. But the majority of my content creation time is spent reviewing and updating old posts. In addition to reducing my overall workload, I have rich content, which is better for building SEO authority. I have fresh content for social media, and an improved visitor experience because there are more in depth answers to visitor questions.

Episode metadata supplied by the publisher feed · Published Mar 27, 2022

What this episode covers

When it comes to content creation, more is not always better. I've been blogging since 2008. And I have a library filled with thousands of blog posts which I  wrote as resources for for clients and prospects and because Google loves fresh content. Unfortunately, only a fraction of those posts drive much traffic. It is exhausting to churn out three to five posts a week, only to have them sink into oblivion, buried under a sea of new posts. So, a few years ago, I switched my approach to blogging. Sure, I still write some new content every month. But the majority of my content creation time is spent reviewing and updating old posts. In addition to reducing my overall workload, I have rich content, which is better for building SEO authority. I have fresh content for social media, and an improved visitor experience because there are more in depth answers to visitor questions.

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#701 Create Less Content

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This episode was published on March 27, 2022.

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When it comes to content creation, more is not always better. I've been blogging since 2008. And I have a library filled with thousands of blog posts which I  wrote as resources for for clients and prospects and because Google loves fresh content....

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