708: Not just a gatekeeper

Our Cognitive Unconscious processes around 11 million pieces of information every second, but it's more than just a gatekeeper. There are fascinating experiments that show how even subconscious cues affect our interpretation of events AND decision-making. This is huge, because the stories we tell about ourselves will not only affect the way people perceive us, but the way they perceive what we subsequently do ... AND the offers we make. Episode home: https://StoriesMeanBusiness.com/podcast/708-Not-just-a-gatekeeper Or check out the Story Science page.