$70M Yeezy Super Bowl Launch

In this session, Johnathan Solorzano, former CTO of Yeezy, shares the incredible story of scaling Yeezy's eCommerce operations. From building an exclusive warehouse and hiring hundreds of employees to overcoming challenges and operational hurdles, he reveals what it took to support Kanye West's (Ye) iconic brand. Johnathan also dives into the launch of Vultures 1 merchandise, which achieved $19m in sales in a single day and $80m over five months. Learn how his entrepreneurial journey on Upwork opened the door to this opportunity, and explore the tools and strategies he used to optimize Yeezy's Shopify site and deliver record-breaking results. Whether you're growing your own brand or just curious about what it takes to achieve success at this scale, this session is packed with actionable insights and inspiration. ______ 00:00 Introduction to the Yeezy Warehouse 00:31 Confidentiality and Personal Introduction 01:10 Early Career and Upwork Experience 02:08 Meeting Kanye West 03:18 First Impressions and Initial Plans 04:05 The Rollercoaster of Working with Yeezy 04:57 Challenges and Innovations in eCommerce 09:33 Design and Launch of Vultures 1 13:41 The $19 Million Day and Its Aftermath 16:29 Operational Challenges and Fulfillment 19:59 Marketing Strategies and Long-term Success 21:58 Q&A Session ______ Follow Johnathan at: X: https://x.com/john3ss LinkedIn: https://www.linkedin.com/in/johnathan-solorzano/ IG: https://www.instagram.com/john3s Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!