EPISODE · Jun 14, 2021 · 57 MIN
71: Adam Compton, North Carolina State University
from RAISE Podcast
On this episode of the RAISE podcast, Brent talks with an advancement innovator; an inaugural 40 under 40 member; and a long-time EverTrue partner Adam Compton. Adam serves as the Executive Director of Annual Giving at North Carolina State University, a big role at an institution that has allowed him to push the envelope, break through the red tape, and test out new approaches. The freedom to innovate is what has kept Adam at NC State for over 13 years, much longer than the average tenure in the industry. Adam and Brent talk about the importance of donor (and staff) retention, how to scale personalized messaging and relationship building to activate more of the donor pyramid, and the key factors and costs of coordinating a Giving Day that raised 14,000 gifts totaling over $58million. They also discuss how NC State plans to dive into that pool of 14,000 donors and narrow in on the 1,400, then the 140, and finally the 14 who will be the University’s future Major Gift donors. Spoiler alert: the answer involves data-informed automated donor touchpoint plans. And perhaps a personalized donor portal. Lots of good stuff on this episode - thank you, Adam!
What this episode covers
On this episode of the RAISE podcast, Brent talks with an advancement innovator; an inaugural 40 under 40 member; and a long-time EverTrue partner Adam Compton. Adam serves as the Executive Director of Annual Giving at North Carolina State University, a big role at an institution that has allowed him to push the envelope, break through the red tape, and test out new approaches. The freedom to innovate is what has kept Adam at NC State for over 13 years, much longer than the average tenure in the industry. Adam and Brent talk about the importance of donor (and staff) retention, how to scale personalized messaging and relationship building to activate more of the donor pyramid, and the key factors and costs of coordinating a Giving Day that raised 14,000 gifts totaling over $58million. They also discuss how NC State plans to dive into that pool of 14,000 donors and narrow in on the 1,400, then the 140, and finally the 14 who will be the University’s future Major Gift donors. Spoiler alert: the answer involves data-informed automated donor touchpoint plans. And perhaps a personalized donor portal. Lots of good stuff on this episode - thank you, Adam!
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71: Adam Compton, North Carolina State University
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