71. America's Brand: Reclaiming Patriotism for Regular Americans, with Joe Trahan (APR Fellow PRSA)

Every nation on the planet is its own brand. And love of country plays a part in each one. But here in the U.S., the very notion of patriotism has been polarized. Culture warriors have attempted to unilaterally define what it means to be American, and they paint anyone who disagrees as unpatriotic. So how did one extremist ideology corner the market on branding American patriotism? Why is it imperative for regular Americans to reclaim the American brand? And why is the so-called “opposition” SO BAD at branding and messaging? A respected public relations leader, government PR trainer and service member Dr. Joe Trahan joins us to discuss. Dr. Joe is the founder of Trahan and Associates, a recognized leader in media relations and crisis communications for more than 23 years. He's a former member of the PRSA national board. Earlier in his career, he achieved the rank of Lt. Colonel in the US Army Reserve, and commanded the 314th Public Affairs Operations Center. And as an instructor, he has taught media relations to thousands of pupils in 46 U.S. states, 5 NATO allies, Mexico and Paraguay, in addition to teaching PIO courses at FEMA for more than 20 years. Together, we'll honor 250 years of American exceptionalism by doubling down on the principles that actually made this country great: service, civil discourse, and compromise. Learn more about your ad choices. Visit megaphone.fm/adchoices