#71: Brian Hooks—How to Build a Team Around People's Strengths episode artwork

EPISODE · May 11, 2026 · 28 MIN

#71: Brian Hooks—How to Build a Team Around People's Strengths

from The StoryBrand Podcast

It's easy to give up on people when they disappoint us, miss expectations, or don't seem to fit the role they're in. But great leaders know people are rarely just "good" or "bad" at work. More often, they're either understood or misunderstood, positioned well or placed poorly. What would change if you started looking for people's potential before writing them off?   In this episode, host Donald Miller talks with Brian Hooks, CEO of Stand Together and co-author of Believe in People, about how leaders can unlock more value by helping people discover and use their gifts. They discuss building stronger teams, solving social problems from the bottom up, and why believing in people may be one of the most practical leadership decisions you can make. Listen in to learn the secret to putting people in the right role so they can do their best work.   Brian's book is out now, get it here: https://www.amazon.com/Believe-People-Bottom-Up-Solutions-Top-Down/dp/1250200962   Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop  Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home  Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand

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#71: Brian Hooks—How to Build a Team Around People's Strengths

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This episode is 28 minutes long.

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This episode was published on May 11, 2026.

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It's easy to give up on people when they disappoint us, miss expectations, or don't seem to fit the role they're in. But great leaders know people are rarely just "good" or "bad" at work. More often, they're either understood or misunderstood,...

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