#71 Building Content Creation Muscles - Behind Dream Pops’ Marketing with David Greenfeld (+ Nowhere Bakery)

Content creation. We all know it’s more important than ever. But how do you actually create great content as a brand and measure success? To help us answer these questions, we have David Greenfeld of Dream Pops joining us today. Dream Pops is re-imagining cult classic desserts with plant based ingredients - my current favorite is the frozen cookie dough bites. At the time of recording, Dream Pops has created thousands of TikTok videos with nearly 200,000 followers and over 5 million likes, an Instagram with nearly 100,000 followers, David has 45,000 Linkedin followers on his own page and a podcast with 70 episodes, and he and his team just started getting into YouTube Shorts, by uploading about 500 videos in the last few months.Listen in as David shares about:How he got started at Dream Pops and why the branding and name are so intentionalDavid’s early days of using Instagram, then TikTok, LinkedIn, and other platformsWhy content creation is like building a workout routineHow David grew his LinkedIn presence and the content that he finds resonates the mostThe importance of regularly testing and evaluating different platforms and how David thinks about driving store velocityWhat it was like to start the Stick with Your Dreams podcastWhy Dream Pops entered the Canadian marketHow Dream Pops stays true to their values during tough decisionsAnd more!And stay tuned at the end of the episode (at minute 45:19) for a mini interview with Saphira from Startup CPG Shelfie Award winner Nowhere Bakery. You won’t want to miss her story about getting a text from Gwyneth Paltrow!Episode Links:Dream Pops website, IG @dreampops, TikTok, YouTubeBuy Dream Pops candy on AmazonDavid’s LinkedInDavid’s Stick with Your Dreams PodcastOther great interviews with David: “The Story of a Brand: Dream Pops - The Willy Wonka of Plant-based Desserts” & “Founder to Mentor: David Greenfeld”Vendors mentioned: aisle, Paperwhite Studio, hatch, SWIMSOCIALNowhere Bakery Links: Nowhere Bakery website & IG @nowherebakerySaphira’s LinkedIn & IG @peanut.headShow Links:Join the Startup CPG Slack community (9K+ members and growing!)Follow @startupcpgVisit host Jessi's Linkedin or websiteQuestions or comments about the episode? Email Jessi at [email protected]