71. Danny Matta on running a profitable cash based PT business

On this episode, we sit down with physical therapist and entrepreneur Danny Matta, founder of Athletes’ Potential—a cash-based physical therapy clinic that has grown from a single gym-corner setup to three successful locations across Atlanta. Danny shares his journey from a stable military PT role to establishing his own practice in a niche cash based model. Known for hosting the PT Entrepreneur Podcast, Danny empowers others to turn their passion for physical therapy into thriving, purpose-driven careers. In this conversation, Danny gets real with us about the challenges and milestones he encountered. We talk about his approach to overcoming obstacles in scaling a business, assembling a strong team, and leveraging the power of marketing. Danny doesn’t sugarcoat a thing, and his honesty about what it’s really like to be a business owner is invaluable for physical therapists considering the leap into entrepreneurship! Enjoy!Work with Danny Matta at PT Biz: https://www.physicaltherapybiz.com/Listen to the PT Entrepreneur Podcast: https://drdannymatta.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/