71: From Confusion to Clarity: Why Your Brand Message Isn't Working

Is your brand getting lost in the noise? On this episode, host Jenn Mancusi is joined by Lynn Tickner, StoryBrand Certified Guide and Founder of Ink & Key, to explore why most brand messaging falls flat. Learn how to spot the warning signs that your message is confusing customers, the StoryBrand framework that transforms unclear messaging into conversions, and Lynn's three-stage process to become the brand people think of first. Want to apply the framework to your own business? Download the free StoryBrand BrandScript template mentioned in the episode to follow along and start clarifying your message today: https://storybrand.com/downloads/8.5x11-BrandScript.pdfLooking for more tools to strengthen your brand message? Check out Lynn's free resources: https://www.inkandkey.com/resources"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io.