#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with CEO of Sharma Brands, Nik Sharma, to discuss different types of growth levers and their outlook on performance marketing. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health (09:16) - Understand the LTV of newsletter subscribers (12:40) - Intent of education, not acquisition (16:10) - Build up brand equity (19:00) - Give people brand FOMO (24:46) - Don’t trade brand equity for acquisition (29:19) - Lean into product-led growth (33:23) - Put in time, quality, and consistency (36:07) - Get the credit for connecting people (39:52) - Don’t incentivize referrals, make them premium (46:32) - Segment your waiting list Transcripts & Show Notes Watch the Video – https://youtu.be/9mYrIF6xm10