#71 - How One Artist Found a Sponsor & Created a Brand in the Process

Americana Bluegrass act Audie Blaylock & Redline, love to play music. They also love to drink coffee. What they've done is combine their two passions into one, and in the process created a business relationship with Hemisphere Coffee Roasters.  Collaborations such as this go back decades, and major advertisers have been a part of the music scene from the very beginning. Audie Blaylock and his band have taken it one step further, going as far as creating a jingle for a coffee line named after the band. Audie, along with Hemisphere Roasters coffee company owner Paul Kurtz came together thru bassist Reed Jones, a self described coffee aficionado, and created a brand of coffee that fits with their music. The Business Side of Music ™ © 2019 Lotta Dogs Productions Showrunner and Executive Producer Emeritus: Tom Sabella Producer and Host (the guy who has a face for podcasting): Bob Bender Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella Director of Video and Continuity (the brains of the entire operation): Deborah Halle Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas Recorded inside an old beat up Airstream Trailer located somewhere on what's left of Music Row in Nashville TN (except during pandemics, then it's pretty much been accomplished VIA Zoom or over the phone, with the exception for those fearless enough to come to Bob Bender's dining room… and there have been a few that have survived). Mixed and Mastered at Music Dog Studios in Nashville, TN Editing and Post at Midnight Express Studio located in Olian, NY Production Sound Design: Keith Stark Voice Over and Promo: Lisa Fuson Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy. Website: If you would like to be a guest on the show, please submit a request to: [email protected] If you're interested in becoming a sponsor for the show, let us know and we'll send you a media / sponsorship kit to you. Contact us at [email protected]