71: How to Ethically Game Online Physician Reviews, with guest Becky Smith, Emedikon Marketing Systems

Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, talks about the difference between reputation and reviews and how to ethically improve your doctor and practice online reviews. This issue (24:23) Online reviews vs reputation: what's the difference? Why you should avoid those review widgets placed on your website What are some ways to encourage 5-star reviews? What can you do about bad reviews when the service won't remove them? Is there a way to know if a bad review is coming? What to look for when comparing online review services Transcript