71: Lucy Mutimer on rebranding your business, getting your first clients, and the advantage of not niching down.

This week on the Brand Your Passion Podcast, I talk to illustrator and game developer, Lucy Mutimer.Lucy is from Melbourne Australia. Her life, as she says, has a killer soundtrack and too much caffeine. She has made art for many places including Lumi Interactive, Vectorstorm, and Normal Wholesome.In this amazing episode, we talk about how to get clients early in your career, learning from others to build a brand that works, translating who you are as a person into an authentic brand, how Lucy rebranded her business, the advantage of NOT niching down and so much more.–––––––––––––––––––––––Connect with LucyWebsite: LucyMutimer.comTwitter: @ LucyCrimefightrTumblr: @ LucyCrimefightrSee her work in MMORPG Tycoon 2 and Kinder WorldPurchase select prints of her work–––––––––––––––––––––––Read the accompanying blog postTag me on Instagram and let me know you're listeningAnd sign up to the Moxie Musings newsletter for more goodness like this–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.