#71 Overcoming Challenges in Creating a Clean Vegan CPG Brand

PROMO CODE: RECTIFIED for 15% off In this episode of the Rectified Podcast, we are joined by Tamar Panossian, co-founder of 57 Végan. Tamar shares the fascinating story of how her mother's Mediterranean restaurant transitioned to a thriving vegan establishment. Discover the innovative recipes, business challenges, and the journey of getting their vegan products onto the shelves of major grocery stores. Tamar also gives insights into working with limited funds, managing a family business, and the upcoming rebranding and expansion of their product line. Tune in to learn about the perseverance and passion behind 57 Végan's success.00:00 Introduction and Guest Welcome00:28 The Origin Story of 57 Végane01:15 Transition to Vegan and Business Growth03:44 Challenges and Lessons Learned06:27 Marketing Strategies and Distribution15:41 Working with Family18:11 Target Audience and Market Perception24:10 Team Dynamics and Future Plans27:19 Conclusion and Final Thoughts57 Végane Website: https://57vegane.com/57 Végane on Instagram: https://www.instagram.com/57veganeFind me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY