71: Romance Meets ROI: How AI Made Them a Power Couple- with Susan & Scot Westwater

Meet Susan & Scot WestwaterMeet Susan and Scot Westwater, the dynamic duo behind Pragmatic Digital. They're on a mission to help manufacturers strategically implement AI to accelerate sales cycles and drive revenue growth. With two books and over 40 years of combined experience, they bring a refreshingly practical approach to digital transformation. By combining Susan's customer experience expertise with Scot's tech-savvy, they help manufacturing leaders find more qualified OEM leads and close deals faster. The result? Significantlyreduced development cycles and marketing challenges turned into competitive advantages. No jargon, no empty promises – just measurable business growth.Connect with Susan & Scot!Pragmatic Digital XSusan’s LinkedInScot’s LinkedInHighlights00:00 Introduction to the Hosts and Show00:36 Galentine's Day Celebrations02:56 Welcome to the Live Stream03:19 Meet Susan and Scot Westwater06:35 AI in Manufacturing: Practical Insights16:53 Low-Hanging Fruit for AI Implementation28:26 I Just Learned That: Fun Facts Segment34:28 Connecting with the Guests36:09 Conclusion and Contact InformationConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!