#71: Strategic Planning That Works: Agility, Value & the Future of Associations with Cris Massis and Anna Yerondais, YM3

In this episode of The Association Hub Podcast, host Olena Lima is joined by association powerhouses Cris Massis and Anna Yerondais - two seasoned leaders with a combined 50+ years of lived experience in the association space. Together, they unpack what modern strategic planning really looks like in 2025. From shifting member expectations and digital disruption to redefining member value propositions and diversifying revenue streams, this episode is a must-listen for any association executive, board member, or consultant looking to stay ahead of the curve. Key insights include:Why agility and external check-ins are non-negotiableThe hidden risks of relying too heavily on membership duesCreative examples of partnerships and alternative revenue modelsThe importance of purpose-driven leadership in a fast-changing landscape Plus, hear why collaboration beats competition, and why being trusted, future-focused, and needed is the new north star for associations.Tune in to gain practical, actionable strategies to elevate your next planning session, and your association’s long-term impact.