#71 - The reinvention of Herrick with the IPB Program

In this case study of the week, I got the opportunity to interview Herrick, where he talked about his experience with the Intentional Personal Branding Program. As the newly appointed Director of Aruba Trade and Industry Association (ATIA), as of March 2021, Mr. Henriquez is ready to use his knowledge and extensive experience to duly represent ATIA’s Board and its members. During this interview, Herrick talks about how before joining the program, he did not know how to position himself as his own brand. Always posting just to post something he thought was interesting. He felt like he was doing too many things at the same time, but nothing was growing and engaging. After joining the program, I learned that it is not about the "likes" it is about converting your followers into paying customers. “For me, it was the right time, as I changed careers, and the association I work for needed rebranding, and I also need it for myself to become more of an inspirational leader,” he says. Listen to this episode to hear more about his experience and how he reinvented himself with the IPB program. The doors to the IPB program are closing TONIGHT, making this your LAST chance to join the program. The Intentional Personal Branding Program is the go-to online program for creative entrepreneurs that want to turn their passion into a profitable business. IPB has been perfected to include exactly what you need to promote your own brand online in order to create the dream business, the dream life, and it’s all waiting for you in just a few clicks away… Oh and btw, I’m sweetening the pot even more: On top of everything you’re already getting when you enroll in IPB, I’ve decided to host an 8-week of group coaching program starting on the 5th of August. Grab your spot before we close the doors! → https://www.stevendecuba.com/join Show notes: stevendecuba.com/episode71