71. Tim Duggan, Junkee Media // The Keys To Creating A Lasting Brand And Business Through A Loyal Community

If you want to future-proof your business against the ups and downs of this day and age, then you have to listen to this podcast episode. Creating a business and brand that lasts is not simple, but it's doable. And it starts with understanding and applying this one thing that we cover in this episode of The Make It Happen Show. Without this one thing, your business will likely not last through the inevitable challenges that will come your way.   We've invited Tim Duggan to share with you the lessons he's learned from his own business journey of building one of Australia's leading cult-followed businesses and publications to help you build a long-lasting business and brand. As the Editor-at-Large and Co-Founder of Junkee Media, one of Australia's most innovative and award-winning new media companies, and the author of 'Cult Status: How To Build A Business People Adore', Tim is an industry expert in teaching business owners just like you how to build a company backed by a strong community that actually lasts. This is packed with great lessons and strategies, so don't miss this ep!   Timestamps: 1:43 - The secret to how Tim Duggan's businesses achieved 'cult status' 3:09 - Australian businesses with cult status 4:44 - Common characteristics of impactful businesses 7:34 - The power of a defined purpose and impact statement 13:13 - The 7 steps to cult status 16:49 - The importance of having virtual and in-person gatherings with your community 18:35 - The impact of 'dropping the bullsh*t' and implementing 'best friend marketing' 20:50 - The leadership style that cult status business Founders emulate 22:34 - What you should never forget to do in your business journey 25:42 - Tim shares insight on his upcoming second book 30:16 - Why "fake it 'til you make it" is the worst business advice 32:55 - What to do when someone wants to break away from traditional business mindsets