71 | Unlock Business Success: The GAME-Changing Strategy Revealed: Justin Deese

LIVE '25 REGISTRATION: Power Profit WorkshopShow InformationEpisode Number: 71Date: January 27, 2025Duration: 27:17Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: [email protected] Gift: copy of my eBook you can text 850-750-5505 or you can get a copy from www.FreedomBluePrintPodcast.com/ebookSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese discusses the importance of setting goals and having a plan to achieve them. He introduces the acronym 'GAME' which stands for Growth Focused, Automated, Motivated, and Efficient, and elaborates on each component. The conversation emphasizes the significance of a positive team culture, the role of automation in streamlining operations, and the need for efficiency to maximize profitability. Justin encourages listeners to take action and reflect on their business strategies to foster growth and success.TakeawaysIt's important to check in on your goals regularly.Having a plan is crucial for achieving your resolutions.Growth can mean different things to different people.Automation should serve your business needs, not the other way around.A positive team culture is essential for success.Motivating your team leads to better performance.Efficiency is key to maximizing profitability.Engage your team in discussions about improving efficiency.Set clear goals and share them with your team.Take action today to improve your business strategies.Chapters00:00 Introduction and Goal Setting Reflection04:26 The Game: Understanding the Acronym06:45 Growth Focused: Expanding Your Business09:09 Automation: Streamlining Your Operations11:29 Motivation: Building a Positive Team Culture14:44 Efficiency: Maximizing Productivity and Profitability19:10 Conclusion: Taking Action and Moving ForwardKeywordsGoal setting, business growth, automation, team motivation, efficiency, leadership, productivity, business strategy, personal development, entrepreneurshipTranscriptJustin Deese (00:09.59)Welcome to the freedom blueprint podcast. I'm excited to be hanging out with you today. And, listen, before we jump into, into today's topic. And I do have a really cool topic. I'm excited to talk about this topic. but before we do, want to check in, check in on one thing before we do, I want to check in on something with you. So, at the time this episode is being released, it is Monday, January 27th.Which means we're not quite done with January, but how are you doing on your new year's resolutions or your goals for the year or whatever you call them? And I did an episode. Um, actually I think it was the first one of the year. We talked a little bit about smart goals and some other things, and I won't go into that, but, um, one of things I talked about was that there's a national quitters day, which is January 12th this year.And I think what it came out to be as the second Friday of each year is national quitters day. And they say at that point, 50 % of people stop whatever their goal or resolution was, which I mean, resolution is just a goal. that's, that's really all that is, but, I'm not really sure why they use it. Well, I guess they use this resolution to, so they can, I don't know, feel good about the new year. I don't know. Anyways, point being is I hope that you're on the.the half of that equation that is still driving forward and still going towards your goals. And listen, if you're off of your goals and you've kind of fallen off track, no harm, no foul, man, just get back on, get back on the bus, right? Get back on and start doing things in order to achieve your goals for the year. It's not too late. Still January. mean, gosh, you got, you still got a lot of time, a lot of time. So one of the things I think that peopleget a little bit sideways on when they come up with resolutions or goals is they don't have a plan. And here's the deal. You gotta have a plan. It's no different than anything else you do in life. A really good analogy for us that are in the home service trades is if you're building a house, you've gotta have a blueprint. You've gotta have a step-by-step guide. You can't do the plumbing after the house is dry walled, right? That would make no sense. So.Justin Deese (02:31.278)Just make sure whatever your goals are, whatever resolutions you have for the year, just make sure you're sitting down, writing them down and working them backwards so that you can achieve your achieve your goals. So I didn't want to make today's topic about a goal setting or any of that. I know I've talked about that a lot. Um, I want to talk about a little bit of a different, uh, different topic, but before we get into that, I want to, I want to give you a free gift for coming in and hanging out with me. Um,Which by the way, thank you. I appreciate all of you who, hang out and check out the podcast and send me really cool notes, and text messages. And it's just cool. and it is, it is, it makes it a lot more fun. It's like anything else in life. when it's, when you're doing good at it and people enjoy what you're doing, it just makes it more fun. But, I have a new ebook and the ebook ebook is called pipe dreams to payday.It's just an ebook that I wrote. It kind of started out as that Jerry Maguire middle of the night thing. And then I finally got the whole thing done and it was great, but you can download a copy. All you got to do is text the word ebook to the number 850-750-5505. Download the word ebook to that number and you will get a free copy of the book. A lot of good information in there.it's obviously based around, the fact that I've sold a couple of businesses and bought a couple of businesses. It's a little bit of a roadmap on, no matter whether you're in that part of your journey that you're ready to sell your business or not. I still think there's some, things in there you need to keep in mind so that when you do go to sell, you're ready and you're, you're ready to go and you're not playing the long game. or the short game. So let's dive into today's topic.The topic today is about how are you playing the game? Yes, the game is an acronym. And one of the things about, business is I think sometimes we get a little bit sideways and we forget that it can be fun. Like nobody wants to run a business or be in business. That's no fun. It can be fun. There's nothing wrong with having a good time.Justin Deese (04:55.214)doing what it is you're doing. Matter of fact, that's the dream is to do something that you love to do. Um, and, and I think that if you were, if you're running your business, if you're leading your team and you're doing it and everybody's rowing in the same direction, it's just a lot more fun. Trust me, I've done it both ways. And when everybody's going in a different direction, it's not nearly as much fun as when everybody is.Rowan in the same direction and fighting for the same fight and on the same mission. So that's kind of what inspired this today is I've caught myself a lot saying, you know, how we play the game and we play the game this way and we play the game that way. And finally, somebody called me out and it's like, I don't, you gotta, you gotta help break this down for me. And I thought, well, this be a good podcast episode. So, um, so here you go. So we're going to talk about it. So the game is an acronym and the acronym is.growth focused, automated, motivated, and efficient. Right. And we'll dive into each of those here in just a minute, but, that's it. Growth focused, automated, motivated, efficient. Now we can go into, we don't, we don't want this to be a marathon, podcast episode. So I may actually go back in and break these down a little bit because there is a lot inside of each of these, but really the point of today.is really for you just to think a little bit different about your business and you to think a little bit different about how you're going about your day so that you can really make sure that you're driving the way you want to drive. If you're not having fun, you're missing something. So that's what I want to get into today. So let's break down growth focus just a little bit. So are you growth focused? Are you thinking about growth now?growth can mean different things to different people, right? So for some people it's, hey, if I hit the million dollar mark, for some it's 50 million, for some it's a hundred million, for some it's not revenue at all, for some it's profitability, which let's be honest, I hope that your goal is, even if your revenue goal is one of your focuses, I do hope profitability is one of the, it's more fun when you're making money, like it's just more fun. So growth focuses strive to expand reallyJustin Deese (07:14.402)Both your revenue. Well, it's really three things. So your revenue, your profits and your team, like you want to grow a strong team as a leader, especially when you're being growth focused, your, your attention should...