71. What’s The Craic? - The Podcast Rebrand Explained

After years as The Elite Executive, the podcast is getting a new name.In this episode, we explain the thinking behind the rebrand to What’s The Craic, where the name comes from, and why it better reflects the conversations we’ve always wanted to have.“What’s the craic?” is a simple Irish question. It means what’s going on, how’s life, what’s new.And that’s exactly how every conversation on this podcast will start.Same honest conversations.Same interesting people.Just a name that feels more like us.Welcome to What’s The Craic.