#710 Strategic Relationships

from More than a Few Words · host Lorraine Ball | Digital Toolbox

Great strategic relationships are what make your word of mouth marketing work. These partners have complementary businesses to yours. Serving similar customers they are likely to bump into people who will need your services and you are likely to find opportunities for them. So stop walking into networking events looking for your next sale. Instead, seek out people who can be a gateway not to one customer, but to 100 customers.

Episode metadata supplied by the publisher feed · Published Apr 17, 2022

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