712: Blue Collar Rules for a White Collar World - Ken Rusk episode artwork

EPISODE · Mar 19, 2025 · 30 MIN

712: Blue Collar Rules for a White Collar World - Ken Rusk

from Leadership Is Changing

What does true success look like—and are you standing in your own way? Ken Rusk, bestselling author of Blue-Collar Cash, shares how vision, leadership, and culture shape personal and professional fulfillment. From ditch-digger to nine-figure entrepreneur, Ken reveals why most people don’t plan their success and how leaders often hold their own businesses back. Expect insights on building a thriving workplace, hiring intrapreneurs, and making leadership about empowerment, not control. Don’t just follow the crowd—listen in and start designing your own future.A Blue-Collar Path to SuccessKen Rusk shares his unconventional journey from ditch-digger to entrepreneurHow growing up in small-town America shaped his leadership valuesThe importance of having a personal vision before choosing a career pathThe Power of Vision in LeadershipWhy most people don’t know what they want—even in their 30s, 40s, and beyondHow to develop a clear picture of success and work toward itThe science behind visualization and why it matters in leadership and entrepreneurshipLetting Go: The Key to Scaling a BusinessThe common mistake entrepreneurs make is getting in their way.Becoming “irrelevant” to your company can be the best thing for its growthThe power of hiring intrapreneurs—people who think and act like owners within your businessCulture & Retention: The New Leadership FrontierHow employee expectations of leaders have changedWhy do modern employees ask, “What’s in it for me?” how should leaders respond?The importance of crafting a workplace culture that retains top talentThe Future of Leadership & BusinessWhy leadership in the next five years will be about helping employees design their own successHow AI and technology are tools, not threats, to businessesKen’s advice for leaders: Stop being afraid of change and start leveraging itKey Quotes:“You either happen to life, or life happens to you. It’s up to you to decide.” - Ken Rusk“The best thing you can do for your company is to become irrelevant to it.” - Ken RuskBook a Strategy Call with Denis https://app.leadingchangepartners.com/widget/bookings/callwithdenisgianoutsosThe 10 Proven Ways to Lead and Thrive in Today's World Executive Guide Featuring 10 Key Themes and 42 Strategic Insights from Worldwide Leaders  https://crm.leadingchangepartners.com/10-ways-to-lead Connect with Ken:Website: kenrusk.com/ LinkedIn: https://www.linkedin.com/in/ken-rusk-2656a7175/ Connect with Denis:Email: [email protected]: www.LeadingChangePartners.com Facebook: https://www.facebook.com/denisgianoutsos LinkedIn:

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712: Blue Collar Rules for a White Collar World - Ken Rusk

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This episode is 30 minutes long.

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This episode was published on March 19, 2025.

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What does true success look like—and are you standing in your own way? Ken Rusk, bestselling author of Blue-Collar Cash, shares how vision, leadership, and culture shape personal and professional fulfillment. From ditch-digger to nine-figure...

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