716. Stories to Fill the Hope Gap: How Story Becomes the Strategy to Shift Culture - Ai-jen Poo, Caring Across Generations

As Co-Founder of Caring Across Generations and President of the National Domestic Workers Alliance, Ai-jen Poo has spent decades working at the intersection of policy and culture — because she knows you can't change one without the other. A MacArthur Fellow, Time 100 honoree, and author of The Age of Dignity, she's now launching a million-care-conversations campaign and a new production label, Give Not Take Media, to get care stories into film and television at scale. 🩵In this episode, you'll hear:Why culture change has to come before policy change — and what that sequencing means for your organization's communications strategyHow Caring Across Generations scaled their story strategy, and what it can teach any org about how media scales missionHow to plug into the 1 Million Care Conversations campaign right nowYou'll walk away understanding why story isn't just a communications tool, it's the strategy that shifts culture, changes policy, and moves people to act.Episode Highlights:Ai-jen's grandfather and the personal roots of Caring Across Generations (2:09)Changing policy and culture — why you can't do one without the other (6:09)Care as infrastructure: the framing that changes the conversation (8:22)Why emotional truth drives behavior more than facts (10:35)Give Not Take Media and the film Take Me Home at Tribeca (13:21)1 Million Care Conversations campaign — how to get involved (16:01)A story of generosity: the donor who honored her nanny (18:07)One Good Thing: reach out to a caregiver in your life (20:19)Episode Show Notes: www.weareforgood.com/episode/716Series Hub: https://www.weareforgood.com/hopegapJoin us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter