717: How to Raise Your Prices Without Losing Clients
Episode 717 of the The Business of Boutique Fitness podcast, hosted by Lise Kuecker, titled "717: How to Raise Your Prices Without Losing Clients" was published on March 17, 2026 and runs 19 minutes.
March 17, 2026 ·19m · The Business of Boutique Fitness
Episode Description
Raising your prices may feel risky, but if you don't, you're eroding your margins and killing profitability over time. So reframe your mindset and adopt this healthy business practice.
Protect your business, preserve memberships—and ditch the anxiety—with Matt Hanton and Conor McGarry in Episode 717: How to Raise Your Prices Without Losing Clients.
-
Set expectations: normalize annual price increases to keep up with inflation
-
Run the numbers: calculate your unit economics and break-even rate
-
Reward loyalty: offer existing members bumps below market rate with levers
-
Command buy-in: lay out the rationale clearly and ensure confidence in your team
-
Be transparent: give advance notice and break down where the dollars go
Price increases shouldn't trigger guilt or shame—they should be SOPs. Planning, communication and commitment are your critical success factors. Unpack them in Episode 717.
Catch you there,
Lise
PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.linkedin.com/company/studio-growco/