EPISODE · Jan 29, 2026 · 34 MIN
717. Right Place, Right Time for Mark Radetic - The Michelob Ultra Guy
The "Michelob Ultra Guy" is Mark Radetic, a Missouri man who went viral in 2022 for a photo showing him holding a beer while everyone else at a PGA Championship event was recording Tiger Woods. The brand immediately signed him for an ad campaign featuring the tagline "It's only worth it if you enjoy it," which also included official merchandise like t-shirts.
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717. Right Place, Right Time for Mark Radetic - The Michelob Ultra Guy
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