72 atspalviai. Kad bulius nevirstų karve: akivaizdus ir slaptas seksizmas reklamose

„Reklama labai dažnai veikia kaip veidrodis visuomenei, kurioje gyvename“, – sako reklamos komunikacijos strategė, agentūros „Autoriai“ įkūrėja ir vadovė Giedrė Ona Šileikytė. Kaip reklamose reiškiasi akivaizdus ir slaptas seksizmas? Kokią reputacinę žalą dėl netaktiškų, stereotipiškai lytį vaizduojančių reklamų gali patirti prekės ženklai? Kokią galią seksistinės komunikacijos prevencijoje turi vartotojai? Kokių pamokų dėl socialiai atsakingos, lyčiai pagarbios komunikacijos dar neišmoko prekės žėnklai?Ved. Artūras Tereškinas ir Indrė Kaminckaitė

Episode metadata supplied by the publisher feed · Published Jan 13, 2022

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72 atspalviai. Kad bulius nevirstų karve: akivaizdus ir slaptas seksizmas reklamose

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