#72: Dani Grant — Developer Marketing Explained

Meet Dani Grant, co-founder and CEO of Jam. For the past couple of years, Dani and I have been teaming up to grow Jam through some unhinged marketing campaigns. (01:08) Why is marketing a dirty word for developers (03:55) Is self-promotion bad? (07:34) Calibrating Jam’s brand voice (07:59) Is building in public even worth it? (12:31) “Thousands of people signed up, and no one used it” (14:54) Seth Godin’s “Rule of 10” test (17:45) Why Jam does weekly team podcast (20:16) The unhinged “Venus flytrap” marketing campaign (22:46) Cold coutreach → Hot opportunities (27:34) Jam’s Growth experiment tracking system (31:34) Why I stopped making viral subway videos (32:29) What is Jam cooking right now? Jason Levin⁠⁠⁠ is a viral marketer and Founder of Memelord Technologies. Read Jason's ⁠⁠weekly advice column on organic social media growth for startups⁠⁠. Follow Jason on ⁠⁠Twitter⁠⁠. Follow Dani on ⁠Twitter⁠ Subscribe to Jason on ⁠⁠YouTube⁠⁠. Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.