72 | How To Be The GOAT: Building Your Personal Brand To Shine In Your Career with Lauren Widrick

This season as we focus on opportunity and confidence, I spoke with my friend, Lauren Widrick, who is also my own life and business coach.  After college, Lauren went into IT within the investment banking world.  While she was very successful in her career, leading a large team, making money and climbing the corporate ladder, she realized she wasn't happy or remaining true to her authentic self and personal brand.  So she hired a coach and then decided to start her own side hustle as a coach herself!  In 2018, she exited corporate life and took the leap into full time entrepreneurship, her business morphed several times but her personal brand remained the same.  Now she helps other people amplify what makes them unique!  Because finding your GOAT statement will give you swagger and help you shine bright.In this episode, you will specifically learn how to:Identify internally your GOAT factor - What you are good at, what do you love, what are your lived experiences?  Also, getting other people's feedback to check and see if your personal brand is authentic or needs to be tuned up.    What you want to be known for - What are the core 3 or 4 things you want others to know about you?Where to express it - LIVE IT EVERYDAY!  Don't be afraid to infuse those 3 or 4 things into your current job or project.Have open conversation with others - Open conversations with others about your own personal brand will help you stay true to your authentic self.  It's also a way to connect and help bond your team.More about Lauren…Lauren Widrick is a Life + Business coach, and her mission is to help you Grab Life by the Goals. She helps people at all phases of their entrepreneurial journey, from startup to sales to scaling. She helps people find the swagger to expand and disrupt in all areas of business. She offers courses, coaching masterminds, retreats and speaking/training engagements.How to connect with Lauren…WebsiteInstagramHelpful tools…Resume and LinkedIn Best PracticesI’m Karen Weeks, the CEO & Chief Shine Officer (aka transformation coach) at KDW Coaching, the host of the Shine at Work podcast, award winning culture leader (currently leading the People team at Ordergroove), a speaker and published author. My purpose is to help career-oriented humans get unstuck so they can shine bright in business and in life.  And I know how that feels, I navigated a career from theatre & the arts to HR (with lots of twists and turns there) to expanding my career into coaching as well. I live in NYC with my husband and furry babies!Connect with Me!WebsiteInstagramLinkedInYouTubeTwitterAs always, please consider subscribing, leaving a rating and review and sharing this podcast and the whole series with others.  We do this podcast to help spread the word that everyone can get unstuck and find the thing that brings them joy in their careers.  If our guests can do it, you can too!  Welcome to the Shine at Work Podcast! On this show, your co-hosts Karen and Dan will shine a light on your job search so you can land a role that lets you flex your strengths and progress your career in an environment you actually look forward to working in each day. From creating a stand-out resume, to confidently negotiating your salary, to finding your footing as a new manager, you can expect to hear actionable advice to help you shine your brightest in your role.Karen D. Weeks is the CEO and Chief Career Coach of Shine at Work Coaching. She has over twenty years of HR experience, including as CPO at Ordergroove.Dan Carr is a Shine at Work Career Coach with over a decade of recruiting experience helping high-growth startups expand with top talent.Connect with Us!WebsiteInstagramKaren Weeks on LinkedInDan Carr on LinkedIn