72: How to Win This Holiday Season

In this episode, Tim and Randy will talk about Black Friday and how important it is for gym owners to go big in terms of offering huge discounts on their training packages not only as an appreciation of their existing clients, but also as a way of getting their past clients back. People are always looking for amazing deals during the holiday season and so it’s critical for the discounts one offers to be too good to ignore.They will also dive into holiday promotions in general, including Christmas and the new year, and share the best strategies for any gym to win this holiday season. Listen to learn more and go apply it in your gym to solidify your retention while growing your gym well into the new year.Key Takeaways:Throwing a massive sale in true black Friday fashion (01:06)The holiday letter campaign and how to leverage it in a way where people can gift your gym memberships to their friends and family (04:47)Highlighting your great achievements to solidify their decision to renew (08:16)Tapping into other people's lists and leads (09:34)The automation workshop to get the lead generation steel trap for your gym (13:05)Increasing your conversion rates by 10% with the same amount of leads (16:57)Additional Resources:Marketing Talk with Fitness Professionals Facebook Groupwww.WinningGym.com/BlackFridayDealswww.ProfitGPS.comwww.PFMarketingSolutions.com/Callwww.PFMarketingSolutions.com/Automation--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!