#72: Let’s Talk About What Marketing Actually Is

If you're a small business owner and the word “content” instantly makes you think of Instagram you might be missing the full picture.In this episode, I'm breaking down the difference between content, social media, and marketing—and why they're not interchangeable. You'll learn:Why "marketing" is the real umbrella, and "content" is just one spoke on the wheelThe difference between short-form and long-form content—and how to pick what works for youOther marketing tactics that might work better for your business than social mediaWhy you don’t have to be on Instagram (or film videos) to grow your businessWhat a complete, stress-free marketing strategy might actually look likeIf you’re feeling overwhelmed by content creation or burnt out from trying to be everywhere, this episode will give you permission to simplify and realign your strategy.CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: ChatGPT Cheat Sheet for Social MediaShow mixed and edited by: Cardinal StudioIf You Liked This Episode:Leave a review (it helps more than you know!)Subscribe so you never miss a spicy takeShare this with a friend who’s learning to do content their own wayThis episode was mixed and edited by Cardinal Studio.