#72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters

Send us Fan MailWhat if marketing wasn't about pushing sales, but about engaging and empowering your audience? Ponder that as you join Simon Batchelor and myself on this riveting journey down the road less taken in marketing strategies. Together, we'll uncover the secrets of ethical and effective marketing, painting a picture of a world where marketing is not only authentic and fun but also resonates deeply with the audience, encouraging them to become active participants in the buying process.Our conversation covers a spectacular range of topics, from the power of customer-centric marketing to the challenges and realities of social media marketing. We'll challenge the traditional goal-focused marketing perspectives, introducing the concept of viewing marketing from the client's eyes. Simon and I dig deep into brand portrayal, content creation, and the game of numbers that is social media. We'll guide you on how to navigate this minefield, highlighting the importance of genuine engagement and community building over simply growing your follower count.In the latter half, we shift focus to the power of email marketing, discussing how this often-overlooked strategy can provide a more direct and personal link to your audience compared to social media. We'll also delve into the intriguing concepts of the 'helping others industry' and the 'kindness economy', exploring how these relate to ethical marketing. The conversation wraps up with a deep dive into the shift to slow fashion and how all these marketing strategies can be used to strike a meaningful chord with your audience. So gear up to revolutionize your marketing approach, making it a journey as authentic and enjoyable as possible!Support the show☆ other ways to SUPPORT THE SHOW ☆If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!☞ GET MAIL ☜☆ SIGN UP HERE! ☆☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!