72. Stop Relying on Instagram: Turn Your Podcast into Your #1 Lead Generator with Rachel Traxler

If you're relying on Instagram to bring in clients, you're one algorithm change away from a problem.  In this episode, Rachel Traxler shares why you need a marketing strategy beyond social media, how to identify your most effective lead generators, and what systems to set up so your business attracts clients consistently without relying on IG reels. Plus, for those of you who have a podcast (or are podcast curious), Rachel shares how she turned her show into her #1 lead generator. If podcasting isn’t your thing, we discuss plenty of other lead gen strategies, including in-person local marketing. Rachel Traxler is a wedding and elopement photographer turned photography business coach, specializing in strategic marketing and sales funnels. With over 12 years and 200 weddings under her belt, Rachel has coached over 100 photographers. She's a sought-after speaker, host of sold-out retreats, creator of celebrated digital products, and the voice behind The Gold Biz Podcast.   Click play to learn: How Rachel's podcast became her #1 lead generator What it takes to stand out in a sea of podcasts and how to make your show unmissable Why you shouldn’t put all your eggs in the Instagram basket  Unconventional lead gen strategies that work beyond social media (I had never heard this one before, and it’s so smart!)    Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!  Book a free Clarity Call   Join the next round of Sales Liberation   Say hi on Instagram or tag @saleswithmeg   Join our email community   Full show notes and links from this episode   If you enjoyed this episode, you might also like: Create a Category of One: Branding Secrets to Set Your Business Apart with Zuza Hicks How to Go From DOING It All to HAVING It All with Dr. Alessandra Wall The Power of Retention: Double Your Revenue with Ashton Long Smith How to Overcome Your Resistance to Selling—Once And For All