#72 スターバックスはテック企業である〜ロイヤリティプログラムの凄さ〜

from Off Topic // オフトピック · host Off Topic

こんにちは！今週は、スターバックスがなぜテック企業と言われているのかについて話しました。  ◎今週のトピックロイヤリティプログラムを開始 / アメリカに住む人って朝コーヒー飲みますよね / エンゲージメント率の高いアプリ・AIプラットフォーム・ネオバンク化 / 習慣づけとチャンレンジシステム / 店舗戦略も「デュープブリュー」を活用 / 店舗設計を考え直す / 中国でも店舗拡大 / スタバの未来ってどんなだろう？  ◎関連リンク・Starbucks, a Tech Company | The Generalist https://www.readthegeneralist.com/briefing/starbucks ・Starbucks turns to technology to brew up a more personal connection with its customers | Transform https://bit.ly/2T1Ns0H ・Starbucks Isn’t a Coffee Business — It’s a Data Tech Company | by Was Rahman | Marker https://bit.ly/3gPX8of ・Starbucks Corp. (SBUX) Q2 2021 Earnings Call https://bit.ly/2TVBlCy ・Starbucks says nearly a quarter of all US retail orders are placed from a phone - The Verge https://bit.ly/2U0Ts9V ・How Bill Gates Sr., late father of the Microsoft co-founder, helped Howard Schultz buy Starbucks - GeekWire https://bit.ly/3gOVwLi  【Spotifyオリジナルで新番組がスタート】 bytes by Off Topic http://spoti.fi/bytesPodcast  ◎ひとこと by Miki Kusano ポッドキャストを編集する度、自分のへなちょこな相槌に「もっとちゃんと会話してくれ…！！自分…！！」と後悔しながら作業しています。次回こそがんばるぞ！（すみません）  ◎記事も書いています　 https://offtopicjp.substack.com/  \ Youtube / https://www.youtube.com/c/offtopicjp  ◎Twitter Off Topic https://twitter.com/OffTopicJP Miki Kusano https://twitter.com/mikikusano Tetsuro Miyatake https://twitter.com/tmiyatake1

What this episode covers

こんにちは！今週は、スターバックスがなぜテック企業と言われているのかについて話しました。 ◎今週のトピックロイヤリティプログラムを開始 / アメリカに住む人って朝コーヒー飲みますよね / エンゲージメント率の高いアプリ・AIプラットフォーム・ネオバンク化 / 習慣づけとチャンレンジシステム / 店舗戦略も「デュープブリュー」を活用 / 店舗設計を考え直す / 中国でも店舗拡大 / スタバの未来ってどんなだろう？ ◎関連リンク・Starbucks, a Tech Company | The Generalist https://www.readthegeneralist.com/briefing/starbucks ・Starbucks turns to technology to brew up a more personal connection with its customers | Transform https://bit.ly/2T1Ns0H ・Starbucks Isn’t a Coffee Business — It’s a Data Tech Company | by Was Rahman | Marker https://bit.ly/3gPX8of ・Starbucks Corp. (SBUX) Q2 2021 Earnings Call https://bit.ly/2TVBlCy ・Starbucks says nearly a quarter of all US retail orders are placed from a phone - The Verge https://bit.ly/2U0Ts9V ・How Bill Gates Sr., late father of the Microsoft co-founder, helped Howard Schultz buy Starbucks - GeekWire https://bit.ly/3gOVwLi 【Spotifyオリジナルで新番組がスタート】 bytes by Off Topic http://spoti.fi/bytesPodcast ◎ひとこと by Miki Kusano ポッドキャストを編集する度、自分のへなちょこな相槌に「もっとちゃんと会話してくれ…！！自分…！！」と後悔しながら作業しています。次回こそがんばるぞ！（すみません） ◎記事も書いています　 https://offtopicjp.substack.com/ \ Youtube / https://www.youtube.com/c/offtopicjp ◎Twitter Off Topic https://twitter.com/OffTopicJP Miki Kusano https://twitter.com/mikikusano Tetsuro Miyatake https://twitter.com/tmiyatake1

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#72 スターバックスはテック企業である〜ロイヤリティプログラムの凄さ〜

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This episode was published on June 23, 2021.

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