72: The art and science of data driven marketing with Molly Baker, Ex-Ben & Jerry's & Founder of Indie Consulting

This week we’ve laced up our hiking boots and traversed the trails of North Carolina to track down Founder and CEO of Indie Consulting, Molly Baker, for a chinwag. Molly is a digital marketing pro both client-side and agency-side chops, including a tasty stint at Ben & Jerry’s. Over the past 3 years she’s built a fully remote team of boffins around the world who agree that nothing is more valuable than people’s time and thoughts.   She gives us the lowdown on her first job as a “supreme babysitter”, why her mum had her filling out cost sheets at 14-years-old, studying abroad in Perugia, what she’s learnt building a remote team, how to avoid Zoom fatigue, the art and science of data driven marketing, accountability and ethics when using data, her counterargument to Byron Sharp’s POV on brand loyalty, her approach to client services, building trust and tons more.///// Follow Molly on LinkedIn and Instagram Check out Indie Consulting and sign up for their newsletterFight off Zoom fatigue with advice from her ISOLATED Talks donationMolly’s book recommendations are:  The Great Client Partner by Jared Belsky   The Four Winds by Kristin Hannah   The Nightingale by Kristin Hannah   The Great Alone by Kristin Hannah   /////