#72. The Problem with Naming Alcohol-Free Spirits

Send me a message 🤗In this episode, I explore why alcohol-free bottles are labelled as ‘botanical spirit’ or ‘dark spiced’ instead of gin or rum. These naming conventions aren't just creative marketing—they're legal requirements which force alcohol-free producers to use alternative terminology that hints at what their products are meant to replace. But does it cause more confusion? What do brands need to do to support low, no, light drinkers in finding, understanding and enjoying their drinks?THIS WEEK, WE’RE TALKING ABOUT:0:00 Talking alcohol-free spirits1:29 Legally protected2:37 Minimum requirements4:23 Producer creativity5:49 Is it confusing?8:01 Is it bad for brands?9:55 Is it easier for non-replica brands?11:24 Naming & comparing12:01 Will the law change?13:17 What brands can do to help consumers.13:39 What would you prefer?  BEST EPISODE TO LISTEN TO NEXT: #56 FAQ: What does ABV mean? (and how does it affect low/no drinks?) ALSO MENTIONED:CleanCo*Lyre’s*Rebels 0.0* ===You can email me at [email protected]===🗝️ Join the membership and unlock full access to The Vault - https://mindfuldrinking.substack.com/s/the-vault===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.