72. The Value of Exposure for your Wedding Business

This week’s topic is "The Value of Exposure" and in this episode, we are diving into the metrics you can't track for your wedding business when it comes to every event opportunity.  We talk about - > What is exposure marketing> Taking a layered marketing approach in 2024> Getting in front of the type of people you want to work with> The problem with only having a dollars in and dollars out mentality> Various exposure points: word of mouth, social media, replying to reviews, networking, etc. > Brand awarenessListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Make a list of 3 people who have your ideal clientWork on your weakest linkMindset shift- dollars in and dollars out mentalityTune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholesRate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at [email protected]