72. Thrive Through COVID-19: Virtual Fundraisers, Reaching Underserved Communities, and More

A few weeks ago, we chatted with some nonprofit leaders from Childspring International and Good Tidings Foundation to learn how their organizations have adapted their fundraising and programming in the face of COVID-19. This week, we're talking to leaders from Gilda's Club Middle Tennessee and Reach Out and Read Colorado to hear even more examples and advice for how nonprofits can continue to thrive in the midst of the pandemic. First, Hayley Levy (Director of Development for Gilda's Club Middle Tennessee) talks about how she planned her very first virtual 5k fundraising event and raised over $6,000 with over 100 runners and walkers. She also describes the planning process for converting her organization's signature fundraising event into an online live stream event. Then Anne Tengler (Executive Director of Reach Out and Read Colorado) shares how her organization has adapted its programming to continue reaching families who need reading and literacy resources, even if they have limited access to technology. She also talks about how her organization's partnerships with places like the Mental Health Center of Denver and Colorín Colorado help advance Reach Out and Read's mission. Our guests on this episode include:--Hayley Levy from Gilda's Club Middle Tennessee ([email protected]) --Anne Tengler from Reach Out and Read Colorado Nonprofit Jenni provides consulting services and coaching calls for nonprofits and social impact organizations seeking guidance in the areas of Marketing, Fundraising, Growth, and Starting Up. Visit nonprofitjenni.com to learn more. All information in the Nonprofit Jenni Show is very general in nature, and may not apply to your specific nonprofit organization. Please direct clarifying questions to Nonprofit Jenni by visiting nonprofitjenni.com. Produced by Wayfare Recording Co. Music by Emily Summers. ©2020 Nonprofit Jenni. All Rights Reserved.