#72 - Unlocking Creativity... Or Why You Need A Producer In The Studio

When getting ready to head into the studio, you have to ask yourself some questions. Do you know what pre-production is? Is your music good enough that it actually takes your listeners somewhere? Do I need a producer, and what does he or she actually do for me? Meet Michael Beinhorn, producer for such acts as Aerosmith, Red Hot Chili Peppers, Korn, Soundgarden, Ozzy Osbourne, Marilyn Manson, and Herbie Hancock. He's written a book titled "Unlocking Creativity", describing in detail the complete recording process from setting up the correct pre-production, to choosing the right studio, engineer and producer, to making sure you take the time to record your music by thinking quality over quantity. Michael shares his thoughts on what it takes to be successful in the studio, and how his book can address some unforeseen problems or issues, along with you as the artist avoiding costly mistakes. The Business Side of Music ™ © 2019 Lotta Dogs Productions Showrunner and Executive Producer Emeritus: Tom Sabella Producer and Host (the guy who has a face for podcasting): Bob Bender Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella Director of Video and Continuity (the brains of the entire operation): Deborah Halle Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas Recorded inside an old beat up Airstream Trailer located somewhere on what's left of Music Row in Nashville TN (except during pandemics, then it's pretty much been accomplished VIA Zoom or over the phone, with the exception for those fearless enough to come to Bob Bender's dining room… and there have been a few that have survived). Mixed and Mastered at Music Dog Studios in Nashville, TN Editing and Post at Midnight Express Studio located in Olian, NY Production Sound Design: Keith Stark Voice Over and Promo: Lisa Fuson Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy.  Website: If you would like to be a guest on the show, please submit a request to: [email protected] If you're interested in becoming a sponsor for the show, let us know and we'll send you a media / sponsorship kit to you. Contact us at [email protected]