EPISODE · Jun 1, 2026 · 54 MIN
#72 - We Built an AI SaaS to $2,500 MRR in 40 Days
from Higher Levels Tech Sales Podcast · host Higher Levels
We grew Rithim.ai to $2,500+ MRR in under 40 days, and in this episode we give an unfiltered breakdown of everything we've learned building an AI SaaS in real time. We get into early customer acquisition without paying for ads, bootstrapping vs. raising venture, usage-based pricing in the AI era, B2C vs. B2B, and how to build a real moat when Claude keeps getting better every week. No screenshots of our Stripe dashboard, no "building in public" fluff, just the actual decisions and tradeoffs nobody talks about.
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#72 - We Built an AI SaaS to $2,500 MRR in 40 Days
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