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72. Where do great ads thrive? episode artwork

EPISODE · Nov 16, 2020 · 28 MIN

72. Where do great ads thrive?

from Future Proof

As brands have had to adapt their media plans during COVID-19, some changes might be temporary – but some represent an acceleration of more fundamental trends, says Huw Griffiths, Chief Product Officer at UM Worldwide. So what is going on? And where will marketers invest more next year? Including findings from the latest Kantar Media Reactions study, this episode looks at the relative importance of targeting, receptiveness, cost, attention and proving ROI; the right time to invest in advertising within new media environments (and the smart questions to ask first); and why it’s crucial to account for the uniqueness of every channel in your media mix… while keeping your campaign creative integrated. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Nov 16, 2020

What this episode covers

As brands have had to adapt their media plans during COVID-19, some changes might be temporary – but some represent an acceleration of more fundamental trends, says Huw Griffiths, Chief Product Officer at UM Worldwide. So what is going on? And where will marketers invest more next year? Including findings from the latest Kantar Media Reactions study, this episode looks at the relative importance of targeting, receptiveness, cost, attention and proving ROI; the right time to invest in advertising within new media environments (and the smart questions to ask first); and why it’s crucial to account for the uniqueness of every channel in your media mix… while keeping your campaign creative integrated. Hosted on Acast. See acast.com/privacy for more information.

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72. Where do great ads thrive?

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Frequently Asked Questions

How long is this episode of Future Proof?

This episode is 28 minutes long.

When was this Future Proof episode published?

This episode was published on November 16, 2020.

What is this episode about?

As brands have had to adapt their media plans during COVID-19, some changes might be temporary – but some represent an acceleration of more fundamental trends, says Huw Griffiths, Chief Product Officer at UM Worldwide. So what is going on? And where...

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