72. Why the Brand You Buy Matters: Impact Beyond the Price Tag with Tim Jones

We are in the days of the Great Resignation, or what I like to call, The Great Questioning. We’re seeing people worldwide realize that businesses should operate with purpose, on purpose, and for purpose. That’s where Tim Jones comes in! &nbsp; Tim Jones is The Grow Good Guy. He delivers the inspiration, motivation, and impactful training that businesses need to achieve meaningful goals and tap into their potential to do good in the world, or rather, their “purpose fuelled performance.” &nbsp; His business is one of New Zealand's founding B Corps. He's also a B Corp Ambassador for NZ. More recently, he’s been co-teaching the University of Canterbury MBA Programme, "Creating Impact-led Enterprises,” as New Zealand's #1 B Corp and business for good specialists!&nbsp; &nbsp; In this episode, you’re going to hear how B Corp certification can fuel good in the world, how this new structure is evolving and improving, and the impact of an increasingly values-driven economy. &nbsp; Get ready for some good fun (never a dull moment with Tim here), and let’s peel back the curtains of our price tags and learn why the brand you buy or sell matters to the world.&nbsp; [00:01 - 9:28] Opening Segment &nbsp; I introduce Tim Jones Bio&nbsp; Based in NZ, originally from Wales&nbsp; We are in the thick of the gratitude economy&nbsp; More are becoming values-driven consumers Tim shares a bit of his background in life and work Grew up in the UK Started out selling out medical devices&nbsp; Seeing unethical practices in the medical industry&nbsp; Subconscious awakening - what is this all about?&nbsp; Tim’s discovery of B Corporation&nbsp; A group of people who want businesses to do better&nbsp; How Tim got established and involved in B Corp &nbsp; [09:29 - 26:30] How B Corp is Changing the World for the Better&nbsp; The hero’s journey of pursuing good&nbsp; Questioning what you should be doing&nbsp; <span style= "font-weight: