#72 You Really Can Be Too Cheap - What Happens When Cheap Backfires & What To Do Instead

What happens when a new company enters the scene and they have no real marketing strategy and certainly no marketing plan - but they need customers NOW.The default marketing position relied on by so many companies (new and old) is dump the price to drive sales.Well this newcomer business did just that and ... the strategy backfired. Fortunately the owner did a quick marketing pivot and ... the company went on to an iconic US brand name synonymous with ballgames and backyard grilling.  Have a listen to this episode and learn why cheap = bad, pivoting = good and being strategic about your marketing works best of all!Need to learn more pricing strategies - specifically how to charge higher prices and have customers gladly pay? Grab a copy of The Client Stampede book in paperback, kindle or audio and go straight to chapter 5 ...https://www.amazon.com/Client-Stampede-Simple-Steps-Clients-ebook/dp/B098KKJVCC/ref=sr_1_1?dchild=1&keywords=the+client+stampede&qid=1634042130&sr=8-1GET  MORE MARKETING & SALES  TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.