72 - You Should Launch Your Photography Services... Here's How with Kelsey McCormick

Are you tired of posting "I have three spots left for 2025" on Instagram and hearing nothing but crickets? What if I told you that the problem isn't your photography skills or even your pricing – it's that you're treating your photography services like they're always available instead of creating strategic launch campaigns that make people excited to book you? Most wedding photographers rely on random Instagram inquiries and word-of-mouth referrals, leaving them feeling powerless over their sales and constantly wondering when the next booking will come. But there's a game-changing approach that could help you book thousands within days of opening your calendar. In this episode, I'm joined by Kelsey from Coming Up Roses, the absolute launch queen who helps creative service providers turn their skills into consistent sales. We're diving deep into how photographers can apply launch strategies typically used for digital products to their photography services. Kelsey shares how she went from $100K to $450K in revenue by implementing quarterly launch campaigns, and I reveal my own waitlist strategy that's transformed how I book wedding clients. We cover everything from building effective waitlists (and nurturing them) to creating urgency without discounting your services, plus the crucial mindset shift you need to sell with confidence. In this episode of All Angles Photography Podcast, you will learn: Why posting "spots available" doesn't work and how creating strategic launch campaigns instead could change everything The importance of building and nurturing waitlists that will convert your hottest leads into bookings The quarterly launch model that creates predictability and consistency in your photography business Incentive strategies that create urgency without cheapening your wedding photography services An essential mindset shift around sales and marketing that will transform your booking success How to market your photography services from a place of generosity rather than as a pushy promotion SHOW NOTES: https://clairehunt.co/blog/you-should-launch-your-photography-services-heres-how-with-kelsey-mccormick/ RESOURCES MENTIONED: Kelsey's course: Launch Your Own Way The Warm Up podcast (private subscription) Coming Up Roses on Instagram: @cominguproses.co Book It Mentorship Program FOLLOW CLAIRE: Claire's Instagram OFFERINGS: Notion Template AI Content Creation Guide Email Templates 1:1 Mentoring Scale It Mentorship Program The Shop The Amazon Storefront FREE OFFERINGS: The Secret to Scaling Your Photography Business Freebie Attract and Book Dream Couples Free Workshop Hook Inquiries - Email Templates Top 10 Resources You Need