#720 Evergreen Content for Lawyers and Everyone Else

Great content helps small business owners build trust and compete with businesses significantly larger, by establishing authority and credibility.  Guest John Hinson explains it is a cost effective strategy saving you potentially thousands of dollars every month because you are driving traffic without paid search. In the legal field, like many industries there are great evergreen topics. Information every customer and prospect needs.  Content that answers those typical questions has along shelf life as prospects are likely to return to it again and again.    About John Hinson John is the Editorial Director for Spotlight Branding, a content marketing company helping lawyers and other professionals increase referrals and attract better clients. John is also the host of two podcasts, The Law Firm Marketing Minute and Center Stage, where he dives into various aspects of marketing and business development.