720. "We grow people not just plants." Jonah Nelson CEO Family Tree Nursery.

CEO, Jonah Nelson shares his caring and insightful way he works with his employees at Family Tree Nursery. People think we're in the plant business. We are—but that's only half the story. We don't just grow plants, we grow people. Every day, someone here learns how to take responsibility for something living. They learn timing, judgment, resilience. They learn that growth can't be rushed—and that showing up matters more than shortcuts. If we do our jobs right, the plants thrive. But more importantly, the people do. And that's the harvest I'm most proud of.