73. Adam Ferrier, Thinkerbell // The Science Behind Optimal Marketing And Brand Growth For All Business Owners

We all know that marketing and sales are what drive business growth, but many of us are usually just guessing when it comes to how to best optimise our marketing and branding efforts. So, what are the keys to not only finding the right strategies for our industry and business, but to also doing 'good marketing' overall and getting stuck into people's heads, especially when they're about to buy? Let us show you how.     We've invited Australia's leading consumer psychologist, Adam Ferrier, onto this week's episode of The Make It Happen Show to share with you his exact strategies to practicing 'measured magic' in not only his own business, Thinkerbell, the third most awarded creative agency in Australia, but also for his clients such as Coca-Cola, Vegemite, Jetstar and The Iconic.     Adam doesn't hold back in sharing all of his knowledge for any business owner to become a master of marketing in this episode. Don't miss out on this one. Check it out now.     Timestamps: 1:26 - What Thinkerbell does and how it champions the marketing landscape 4:24 - How to get Founders who aren't marketing-inclined to rethink their marketing efforts 7:25 - Why your business needs a central organising thought 11:22 - How to maximise your marketing funnel strategy 14:22 - The value of cultural rituals in a business 16:20 - How mental models can structure your business' processes and functions 19:42 - The metrics and fundamentals of an effective mental model 21:11 - How to use shared and earned media to your advantage 24:18 - Big business practices that smaller businesses should avoid 27:01 - Tips that small businesses can use to win projects from larger businesses 32:31 - The stand-out marketing campaigns Adam has worked on with Thinkerbell 33:11 - A must-read book for every business owner