#73: AI in the 'real economy' with Bassem Hamdy, Briq episode artwork

EPISODE · Dec 9, 2025 · 24 MIN

#73: AI in the 'real economy' with Bassem Hamdy, Briq

from B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success · host Greg Kihlstrom

With all the talk about the business impact of AI, why aren't more people talking beyond the most straightforward examples and more about sectors like construction, energy, and manufacturing where there is real potential for impact that has yet to be tapped?  Agility requires a willingness to challenge the core processes of how work gets done, even in industries where "how it's always been done" is the default operating system.  Today, we're going to talk about the practical, powerful, and often overlooked application of AI in what some call the 'real economy'—the foundational industries that build and make our world. We'll explore how AI-powered digital workers are moving beyond the hype to create tangible value, and what it takes to drive this kind of technological adoption in sectors traditionally resistant to change. To help me discuss this topic, I'd like to welcome, Bassem Hamdy, CEO and Co-Founder at Briq.   About Bassem Hamdy    Author, executive and technology pioneer, Bassem Hamdy is world renowned in the construction technology space. With over 19 years of construction software experience Bassem Hamdy is bringing harmony to construction through the delivery of modern tools to drive better decision making for general and subcontractors. ,Yes,This will be completed shortly   Bassem Hamdy on LinkedIn: https://www.linkedin.com/in/bassem-hamdy   Resources    Briq: briq.com  Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/   Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com  Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

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#73: AI in the 'real economy' with Bassem Hamdy, Briq

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