73: Burnout-Proof PR: How Hayley Knight Rewrote the Rules of Business

Tired of pretending burnout is just part of the job? In this week’s Accidental CEO, Nata Salvatori interviews Hayley Knight, the unapologetically bold co-founder of PR agency Be Yellow.Hayley opens up about leaving a toxic 9-to-5 to build something radically different—an agency rooted in values, boundaries, and big impact. She shares how Be Yellow operates on 4-day workweeks, runs no-interruption focus hours, and still crushes client campaigns. The secret? Purpose-driven work and leadership that’s allergic to burnout.You'll learn:Why boundaries are the real flex for entrepreneursHow to use LinkedIn to grow your brand (without being cringey)What makes a purpose-driven PR campaign actually workAnd how Hayley’s agency stays loud, bold, and very bookedIf you’re tired of the hustle narrative and ready for something more sustainable—more you—this episode will hit hard.Listen now, and don’t forget to leave a review or share with a friend who needs to hear it.Stay inspired by today’s guest, Hayley!👉 www.beyellow.lifeSupport the show