73: Digital fundraising trends for 2022

2021 proved another tumultuous year for digital fundraising, with new lockdowns and restrictions, new rules and regulations, new obstacles and challenges. But, as the year came to an end, normality seemed within touching distance and a sense of stability emerged. In 2022, charities can finally develop their long-term digital fundraising goals. They can master hybrid events, conquer the world of Gaming for Good, perhaps embrace virtual reality and artificial intelligence, maybe even delve into the complex worlds of blockchain and NFTs. Ioan Marc Jones is joined by Emily Casson (Digital Marketing and Fundraising Manager at The Salvation Army), Samantha Doe (Head of Digital & Engagement at Sands), and Matt Collins (Managing Director at Platypus Digital) to discuss the challenges and obstacles, and the hopes and ambitions set to define digital fundraising in 2022.