#73 - Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at Clearbit

from FINITE: B2B Marketing Podcast for Tech, Software & SaaS · host Alex Price / Kevin Tate

Data can be harnessed to inform, guide and support a B2B tech marketing strategy. It can be used for growth, personalisation and speed for success in highly competitive categories. On this episode of the FINITE Podcast, you'll gain a scope of the 'big data' landscape, and you'll learn how you can enhance your marketing automation and customer platforms with data insights. We spoke to Kevin Tate, CMO at Clearbit, a leading marketing data engine for B2B companies. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.community

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This episode is 29 minutes long.

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This episode was published on September 27, 2021.

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